About YellowBulbs

YellowBulbs loves to make things better in the exciting world of marketing and communication. It is the #MarketingMarketplace that helps businesses with their brand building efforts by connecting them with trusted, verified and rated specialists in marketing.

Whatever be the size or nature of your marketing need, YellowBulbs is looking to fulfil it for you. You could be a small business looking to turn into a brand, a start up looking to disrupt with some smart & low cost digital marketing, or a large brand looking to break the monotony with fresh ideas and execution. You are at the right marketplace, as we are here to bridge the gap between businesses and talented specialists. Sign up as a Marketer. It's free.

Creative gurus, quirky freelancers, specialist agencies and new age hotshops have signed up with us to discover new opportunities and clients. If you are one of them, sign up as a Solution Partner. That's also free.


We will continue to challenge the existing marketing ecosystem with creative, easy to buy & use solutions. We will empower small businesses and startups with marketing specialists who have the capabilities to build strong brands.

Core Team

Vivek Modi

Founder & ceo

Marketing, brands, writing & entrepreneurship are his core interest areas. With over 1​6​ years of experience in building brands & relationships, ​Vivek has ​been aggressively building teams that have delivered revenue in excess of Rs 175Cr. Leadership across geographies & functions with a team size of 150+ has defined​ his​​ ​last corporate role. Heading the radio stations of N & E India, he has thoroughly enjoyed bringing out the best potential of​ ​his​ team members. Previously, he has handled brands like Vodafone & The Telegraph. He discovered his love for brands during his stint in client servicing at JWT.

Nehal Karia Modi

Co Founder & Head of OPS

Nehal has worked across multinational banks for over the past 14 years across Sales & Operations. Having spent over a decade with brands like Deloitte Haskins and Sells, American Express, ABN AMRO and Citibank, she now has ambitious plans for her own initiative YellowBulbs. Her sense of finance, detailing, operational intensity, her planning capability and her ability to execute & micro manage are the pillars of this business.

rishi raj

Founding Team MEMBER & Head of BD

Rishi comes with prior experience in brand management, business and client servicing roles in large corporates. Rishi has successfully led business and brand development efforts in industries like Tyres, Retail and Loyalty. Data driven approach and studying consumer insights are also an area of his liking and strength. When not working, Rishi is seen behind the wheels.


madhusudhan narayan

A passionate scuba diver who loves traveling to new places on land as well as underwater. Between his dives, Madhu has also managed to become a technocrat with about 18 years of experience in building high performance products in the financial services space. Having worked for one of the leading product companies in the world for over a decade, Madhu has been riding the startup wave since 2014. Madhu advises YellowBulbs on technology and product development.

Sridhar Rao

He is the Co Founder and CEO for Novopay Solutions, Bengaluru, which is a startup in the payments and banking services space, founded in 2014. Novopay offers banking and payments services to consumers and businesses through a network of retail points across India. They offer convenient payment and cash management services to businesses for their online and offline needs. Sridhar is a Management Professional with over 32 years' experience and over 20 years' senior management experience across Mobile Payments, Telecom, Apparel and Textile industries in India, Indonesia and Western Europe. Prior to founding Novopay, he spent 10 years in the telecom industry with Vodafone India and Hutchison Telecom. He was CEO of the Kolkata and West Bengal circles of Vodafone for 6 years and his last assignment was as the CEO of Vodafone Mpesa. He advises YellowBulbs on strategy and processes.

riya mukherjee

She is a veteran in radio, content and music programming in India, and has been an institution for the radio industry for more than two decades. She represented India in the Cannes Lions Festival 2015 radio jury and is currently engaged with them on their Thank You Creativity website. Until October 2014 Riya was the Executive Vice President & National Creative Head at Radio Mirchi. After a two-decade corporate career spanning Times FM, Encompass Events and ENIL, Riya now runs her own creative consultancy. Her work focuses on generating differentiated content for music portals, marketing & feature writing websites and radio stations, as well as the training of a new generation of creative media professionals. She advises YellowBulbs on product content and communication.

sanjay prasad

He is a traveller. He recently did the Everest BootCamp and believes in challenging himself and his teams. He has experience of over 30 years in business strategy, corporate development, sales, marketing and supply chain in healthcare, media, telecom and consumer durable sectors with leading Companies including Times of India (6 years), Hindustan Times (2 years), Ananda Bazar Patrika (4 years), South Korea Telekom (3 years) and Godrej (5 years). As the CEO of Medica Superspeciality Group, he is responsible for ensuring delivery of the agreed business plans with the Investors. Having successfully turned around recently, a loss making multi specialty hospital at Siliguri into a highly profitable venture, he possesses a deep domain expertise in healthcare sector. Prior to this assignment, he was the Head of Business Development and Chief Executive Officer, Facilities Management business at The Chatterjee Group. He advises YellowBulbs on strategy and growth.

Dr. SK Laroiya

He is a Professor in the Department of Economics, Hans Raj College, University of Delhi, for the last 43 years. A PhD. in Economics from Delhi School of Economics, he is associated with several reputed institutions, both in India and abroad, which include Amity Business School, Amity University, International School of Management - Paris, Department of Business Economics - University of Delhi, Indian Economic Association, WTO and United Nations. He advises YellowBulbs on marketing, research and application of economics in sales and marketing.