YellowBulbs loves to make things better in the exciting world of marketing and communication. Its a platform specially designed for marketers to find their perfect execution partners. In this new age of marketing, marketers are increasingly choosing to work with Specialists. (Content Marketing professionals, Digital Experts, Influencers, Social Media Evangelists, Experts, Marketing Service start-ups, Retail specialists and more). YellowBulbs is the place where specialists converge and showcase their talent to marketers.

Whatever be the size or nature of your marketing need, YellowBulbs is looking to fulfill it for you. If you are an SME looking to do active brand building, or the brand manager of a large brand looking to do innovations or a start up looking to create an impact through measurable marketing and brand building efforts, post a brief and let thousands of specialists work for you.

Creative gurus, quirky experts, specialist agencies, new age hotshops have all signed up with us to discover new briefs and clients. If you are one of them, sign up with us now. It's Free !


We aspire to be part of impactful partnerships that create good marketing work. We would love to make small or new businesses communicate better. By 2020, we will be a global marketplace.

Core Team

Vivek Modi

Co Founder

Marketing, brands, writing & entrepreneurship are his core interest areas. With over 1​6​ years of experience in building brands & relationships, ​Vivek has ​been aggressively building teams that have delivered revenue in excess of Rs 175Cr. Leadership across geographies & functions with a team size of 150+ has defined​ his​​ ​last corporate role. Heading the radio stations of N & E India, he has thoroughly enjoyed bringing out the best potential of​ ​his​ team members. Previously, he has handled brands like Vodafone & The Telegraph. He discovered his love for brands during his stint in client servicing at JWT.

Nehal Karia Modi

Co Founder

Nehal has worked across multinational banks for over the past 14 years across Sales & Operations. Having spent over a decade with brands like Deloitte Haskins and Sells, American Express, ABN AMRO and Citibank, she now has ambitious plans for her own initiative YellowBulbs. Her sense of finance, detailing, operational intensity, her planning capability and her ability to execute & micro manage are the pillars of this business.

rishi raj

Co Founder

Rishi comes with prior experience in brand/product management and business development roles in large corporates. He has successfully led teams in business and brand development efforts in Tyres, Retail and Loyalty sectors. Some large companies he has worked with are Apollo Tyres, Ballarpur Industries & Spice Hotspot. Data driven approach and studying consumer insights are also an area of his liking and strength.

riya mukherjee

Chief Creative Officer

Riya is a veteran in radio, content and music programming in India, and has been an institution for the radio industry for more than two decades. She represented India in the Cannes Lions Festival 2015 radio jury and is currently engaged with them on their Thank You Creativity website. Until October 2014 Riya was the Executive Vice President & National Creative Head at Radio Mirchi. After a two-decade corporate career spanning Times FM, Encompass Events and ENIL​.​​As the CCO of YellowBulbs, she helps the brand stay true to the promise of offering out of the box solutions to the clients and also helps in product content and communication. She also spearheads all the audio and visual content solutions for brands across the world.

Sumit Srivastava

Sumit comes with a vast S&M experience of 18 yrs across FMCG, Telecom and Broadcast Media. During his career, he worked with top notch organizations such as Pepsi, Vodafone and ENIL across West and North India. His core experience has been in Advertising, Business Development, Distribution and People management. His core strengths are his analytical skills and orientation to detail. Formerly a scholar of astronomy, he is also a technology and gadget enthusiast. In his spare time Sumit loves to watch cinema and documentaries.

Sankha Acharya

Sankha brings to the table an eclectic mix of experience and enthusiasm of more than 10 years. From real estate to a Environmental Organization to a rich agency life experience, Sankha displays a kaleidoscopic range of job understanding. Sankha started his career with Fenesta Building Systems, helping the newcomer gain a foothold in Kolkata. Since then, he has worked with brands like Greenpeace, Synergeo and Priya Entertainments; it was 2012 when an entrepreneurial bug led him to Fame Per Second and after a 5-year long stay, he is now a part of the YellowBulbs family. Sankha heads the Kolkata operations for YellowBulbs and excels in consumer insights, digital strategy and planning.

Labani Biswas

Labani started her career as a R&D officer in an e-learning company, where she was introduced to the world of marketing communications; which eventually inspired her career steps. Over the years, Labani has worked closely with brands like Asian Paints, CEAT, Ishq FM, Kotak and various brands under the ABP group - focusing specifically on strategic & insight informed brand solutions - with a keen eye for content powered marketing. If magic and logic were represented in a Venn Diagram, Labani would like to plot her interests right at the intersection. Your latest Netflix binge, your opinion about La Liga vs EPL, the last great article you've read, your iTunes queue, even how you like your perfect brew; she would very much like to catch up on them all!


Sridhar Rao

He is the Co Founder and CEO for Novopay Solutions, Bengaluru, which is a startup in the payments and banking services space, founded in 2014. Novopay offers banking and payments services to consumers and businesses through a network of retail points across India. They offer convenient payment and cash management services to businesses for their online and offline needs. Sridhar is a Management Professional with over 32 years' experience and over 20 years' senior management experience across Mobile Payments, Telecom, Apparel and Textile industries in India, Indonesia and Western Europe. Prior to founding Novopay, he spent 10 years in the telecom industry with Vodafone India and Hutchison Telecom. He was CEO of the Kolkata and West Bengal circles of Vodafone for 6 years and his last assignment was as the CEO of Vodafone Mpesa. He advises YellowBulbs on strategy and processes.

madhusudhan narayan

A passionate scuba diver who loves traveling to new places on land as well as underwater. Between his dives, Madhu has also managed to become a technocrat with about 18 years of experience in building high performance products in the financial services space. Having worked for one of the leading product companies in the world for over a decade, Madhu has been riding the startup wave since 2014. Madhu advises YellowBulbs on technology and product development.

Dr. SK Laroiya

He is a Professor in the Department of Economics, Hans Raj College, University of Delhi, for the last 43 years. A PhD. in Economics from Delhi School of Economics, he is associated with several reputed institutions, both in India and abroad, which include Amity Business School, Amity University, International School of Management - Paris, Department of Business Economics - University of Delhi, Indian Economic Association, WTO and United Nations. He advises YellowBulbs on marketing, research and application of economics in sales and marketing.

sanjay prasad

He is a traveller. He recently did the Everest BootCamp and believes in challenging himself and his teams. He has experience of over 30 years in business strategy, corporate development, sales, marketing and supply chain in healthcare, media, telecom and consumer durable sectors with leading Companies including Times of India (6 years), Hindustan Times (2 years), Ananda Bazar Patrika (4 years), South Korea Telekom (3 years) and Godrej (5 years). He possesses a deep domain expertise in healthcare sector. He advises YellowBulbs on strategy and growth.