YellowBulbs loves to make things better in the exciting world of marketing and communication. Its a platform specially designed for marketers to find their perfect execution partners. In this new age of marketing, marketers are increasingly choosing to work with Specialists. (Content Marketing professionals, Digital Experts, Influencers, Social Media Evangelists, Experts, Marketing Service start-ups, Retail specialists and more). YellowBulbs is the place where specialists converge and showcase their talent to marketers.

Whatever be the size or nature of your marketing need, YellowBulbs is looking to fulfill it for you. If you are an SME looking to do active brand building, or the brand manager of a large brand looking to do innovations or a start up looking to create an impact through measurable marketing and brand building efforts, post a brief and let thousands of specialists work for you.

Creative gurus, quirky experts, specialist agencies, new age hotshops have all signed up with us to discover new briefs and clients. If you are one of them, sign up with us now. It's Free !


We aspire to be part of impactful partnerships that create good marketing work. We would love to make small or new businesses communicate better. By 2020, we will be a global marketplace.

Core Team

Vivek Modi

Co Founder

Marketing, brands, writing & entrepreneurship are his core interest areas. With over 1​6​ years of experience in building brands & relationships, ​Vivek has ​been aggressively building teams that have delivered revenue in excess of Rs 175Cr. Leadership across geographies & functions with a team size of 150+ has defined​ his​​ ​last corporate role. Heading the radio stations of N & E India, he has thoroughly enjoyed bringing out the best potential of​ ​his​ team members. Previously, he has handled brands like Vodafone & The Telegraph. He discovered his love for brands during his stint in client servicing at JWT.

Nehal Karia Modi

Co Founder

Nehal has worked across multinational banks for over the past 14 years across Sales & Operations. Having spent over a decade with brands like Deloitte Haskins and Sells, American Express, ABN AMRO and Citibank, she now has ambitious plans for her own initiative YellowBulbs. Her sense of finance, detailing, operational intensity, her planning capability and her ability to execute & micro manage are the pillars of this business.

rishi raj

Founding Team MEMBER & Head of BD

Rishi comes with prior experience in brand management, business and client servicing roles in large corporates. He has successfully led business and brand development efforts in ithe Tyres, Retail and Loyalty sectors. Data driven approach and studying consumer insights are also an area of his liking and strength. When not working, Rishi is seen behind the wheels.



Dev is a B.Tech, Computer Science, IIT Jodhpur and has 5 years of experience making scalable products across sectors having diverse experience building product around data analytics, predictive modelling and machine learning. Product Architect, Data Scaling, Server Clustering and Node Balancing.



Yash is a commerce gradute from Delhi University and has 6 years of experience in managing teams and building businesses. Has 2.5 years experience in technology product startups working on product research, planning and implementation of the product. Product Road Map, Operational Planning, Industry Analysis & Execution.


riya mukherjee

She is a veteran in radio, content and music programming in India, and has been an institution for the radio industry for more than two decades. She represented India in the Cannes Lions Festival 2015 radio jury and is currently engaged with them on their Thank You Creativity website. Until October 2014 Riya was the Executive Vice President & National Creative Head at Radio Mirchi. After a two-decade corporate career spanning Times FM, Encompass Events and ENIL, Riya now runs her own creative consultancy. Her work focuses on generating differentiated content for music portals, marketing & feature writing websites and radio stations, as well as the training of a new generation of creative media professionals. She advises YellowBulbs on product content and communication.

Sridhar Rao

He is the Co Founder and CEO for Novopay Solutions, Bengaluru, which is a startup in the payments and banking services space, founded in 2014. Novopay offers banking and payments services to consumers and businesses through a network of retail points across India. They offer convenient payment and cash management services to businesses for their online and offline needs. Sridhar is a Management Professional with over 32 years' experience and over 20 years' senior management experience across Mobile Payments, Telecom, Apparel and Textile industries in India, Indonesia and Western Europe. Prior to founding Novopay, he spent 10 years in the telecom industry with Vodafone India and Hutchison Telecom. He was CEO of the Kolkata and West Bengal circles of Vodafone for 6 years and his last assignment was as the CEO of Vodafone Mpesa. He advises YellowBulbs on strategy and processes.

madhusudhan narayan

A passionate scuba diver who loves traveling to new places on land as well as underwater. Between his dives, Madhu has also managed to become a technocrat with about 18 years of experience in building high performance products in the financial services space. Having worked for one of the leading product companies in the world for over a decade, Madhu has been riding the startup wave since 2014. Madhu advises YellowBulbs on technology and product development.


Rohith is a B.Tech, Computer Science from IIT Jodhpur with vast experience in data mining, data pre-processing in accordance with statistical reasoning, neural networks with expertise in deep machine learning. Artificial Intelligence, Dynamic Programming, Backtracking Algorithms

sanjay prasad

He is a traveller. He recently did the Everest BootCamp and believes in challenging himself and his teams. He has experience of over 30 years in business strategy, corporate development, sales, marketing and supply chain in healthcare, media, telecom and consumer durable sectors with leading Companies including Times of India (6 years), Hindustan Times (2 years), Ananda Bazar Patrika (4 years), South Korea Telekom (3 years) and Godrej (5 years). He possesses a deep domain expertise in healthcare sector. He advises YellowBulbs on strategy and growth.

Dr. SK Laroiya

He is a Professor in the Department of Economics, Hans Raj College, University of Delhi, for the last 43 years. A PhD. in Economics from Delhi School of Economics, he is associated with several reputed institutions, both in India and abroad, which include Amity Business School, Amity University, International School of Management - Paris, Department of Business Economics - University of Delhi, Indian Economic Association, WTO and United Nations. He advises YellowBulbs on marketing, research and application of economics in sales and marketing.