Over the last few years brands have come out with funny, witty & sometimes shocking campaigns on April Fools Day to get consumer attention. Here are few of them that got maximum eyeballs & maximum limelight.
1) MINI Cooper T
Enhancing the company’s sustainability credentials, the new MINI Cooper T – the world’s first vehicle to be powered by a tea-leaf biofuel composite was unveiled. Possibly to have the shock effect. Capable of covering up to 40 miles on a single cup, Cooper T certainly isn’t what you’d call thirsty. MINI customers in the Gloucestershire area got a first taste of the Cooper T at MINI Cotswold Gloucester on 1 April, 2014 where the vehicle was displayed.
2) Tetley Tea
Tetley had fun with its customers by announcing the launch of its biscuit-flavoured tea bags, aimed at those too lazy to dunk their own digestives into a steaming cuppa. Later it was revealed as April Fools Day marketing stunt.
3) Red Bull
Red Bull had announced that the iconic Merlion would spout 20,000 litres of Redbull between 12.30pm and 1.30pm on 1st April 2014, to celebrate the re-activation of the tourist landmark. Attendees to the event were advised to bring along mugs and water flasks to collect as much Red Bull as they could, for free.
Twitter moves its vowels. That was buzz on April 1st 2013 when social media users began to furiously search the web to confirm Twitter’s announcement that it would be replaced by ‘Twttr’ and that it would charge five dollars a month service for using vowels! A superior stunt we agree. Don’t we?
5) Google Nose
The company had gone out with an array of pranks starting with Google Nose – the newest addition to the search engine’s capabilities, that apparently allows users to search the ‘Aromabase’ of more than 15million Scentibytes. And then catch a whiff of everything from wet dog to dumpsters.