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IndiGo Completes 10 Yeras Of Operation This August

The Airline Brand With The Oomph Factor

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This August it will be ten years since low-cost carrier IndiGo operated its first flight between Delhi and Guwahati. Today it operates 719 daily flights to 40 destinations and is widely regarded as the bellwether of Indian civil aviation. While its competitors struggle in the face of headwinds to stay relevant in a difficult aviation…

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7 Tips for Content Marketing

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Regularly updated, high-quality blogs play an important role in modern content marketing. Content can be created by outsourced experts or in-house colleagues, and marketing in this way can offer an impressive return on investment – both in terms of search engine optimisation and consumer engagement. However, mistakes are made that put readers off, deter search…

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Whistle Podu Campaign

The CSK Brand’s ‘Whistle Podu’ Campaign Legacy

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At the queue up for the security check at the Chennai Airport last week, I see some bright yellow trays near the X-ray machines. The trays says “Whistle Podu Offer” & the token says “Miss You”.  And as I wait for the boarding to start, I recall the previous evening. The Tapas Bar (previously Zara)…

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Mind The Gap

Mind The Gap

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The handset TVC ends with, “Cheer for India” in that completely foreign accent. I will. Some say, marketers are not the true representation of the real consumer. The difference between a marketing mind and non-marketing consumer’s mind is the ability to observe, appreciate little things & then express it in a specific style. Minds make…

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Keep The Flame Alive - Tanya

Keep the flame alive!

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I have been dancing ever since I was born. Back then what I presented was a far cry from the codified style I practice today. I remember my mother recalling happy instances when she had to control her laughter over the phone while my teacher from nursery called to complain that I was instructing the…

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