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Ad Review: Tata Tea – “Alarm Bajne Se Pehle”

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Back after a hiatus, Tata Tea has just come up with its latest piece taking a slice of life look at society again. The latest piece takes Nukkad Naatak as the creative hook and the stunning dialogue with the efficient throw by the talented lead (the very talented Neha Panda, who started as a make…

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Ad Review: Elle – “Let Her Be, WEvolve”

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Imagine you’re a girl, in front of people. The first thing you will do is check how you look and what your clothes show or don’t show. Elle, in its global WEvolve campaign for bridging social conditioning has come up with a long copy piece showing almost all the situations a girl faces when out…

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Ad Review: Titan Raga – “Mom By Choice, Khud Se Naya Rishta”

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A sudden sense of déjà vu on probably seeing Vidya Balan in an ad and the SoBo meets NY styling, breaks in the latest Titan piece from Ogilvy South, Bangalore office, under the leadership of Azazul Haque (ECD). The piece starts off at a baby-shower scene (something which started gaining ground after Hum Aapke Hai…

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Because I don’t need pink underwear to prove my worth …

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  I checked my phone it was well past 12 am. As I decided to switch off my phone for good and go off to sleep a message popped up wishing me Happy Women’s Day. It was a promotional marketing message by a new age bra brand telling me to reclaim my space and buy…

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Start Up Series #5: When To Take The First Funding

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Here’s the fifth one. Once the product has been identified, its features locked, its deliverables…

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