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Progressive Web Apps vs. Native Apps – What Should Start Ups Be Building?

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Are you reading this on your mobile device? 71% of marketers believe mobile marketing is core to their business. (Salesforce) 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce) All this points to the aggressive  shift  from “mobile-friendly” to “mobile first” that has been happening over 2 years. Mobile isn’t the future…

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The Red Deal

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Red has always been the colour of choice across cultures to ensure visibility for whatever reasons. Be it religious symbolism, war insignia, clan totems, individual identities, coat of arms and the rest. As far as the optical sciences go, red is the least distorting colour in the spectrum and hence the colour of choice used…

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The Next Shift In Outsourcing

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Anyone born of Indian parents grows up with the adage of doing one’s own stuff by oneself and to avoid taking help, almost totally. But like all good kids, we ignore the advice and start outsourcing as early as possible. And the earliest which this writer can think of is the Delhi Sultanate nobles approaching…

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Augmented Reality & Selfie

Augmented Reality And The Selfie

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The Pout… The Duck face… The Kissifie… The Belfie… The Birthie… The Celebrie… The Hellfie… The Safarie… The Shellfie… The Spellfie… The Tourfie… The Wakefie… Getting too Goofie to understand? This was just the beginning, the Augmented is yet to start. While the un-Selfie-fied smartphone users may look at the pretty thing next to them…

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Why Brands Behave The Way They Do

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Are brands & brand-makers interchangeable? To start off (before this piece gets into the core question at hand) let’s have a premise for what is a Brand. Textbooks define brands depending on which part of the spectrum they address- as a 360° marketer however, the definition range changes as a Brand is supposed to deliver…

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