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Because I don’t need pink underwear to prove my worth …

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  I checked my phone it was well past 12 am. As I decided to switch off my phone for good and go off to sleep a message popped up wishing me Happy Women’s Day. It was a promotional marketing message by a new age bra brand telling me to reclaim my space and buy…

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Start Up Series #5: When To Take The First Funding

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Here’s the fifth one. Once the product has been identified, its features locked, its deliverables…

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Start Up Series #4: The Start Up Valuation

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Enjoy this one. Why start the Start Up? Once the product integrity and the…

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Start Up Series #3: Knowing Your Market

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Here’s the third one. What is a Market for the Start Up? It isn’t…

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How Web Push Notifications Fit In Your Push Marketing Plan

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What is Push Marketing? A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. “Taking the product to the customer.” Top 4 Push Marketing Channels Web Push Notification Email SMS App Push Notification Read this article to…

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