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#shameAirtel

Growing sensitivity of audience puts onus on brands and their advertisements

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What do you expect from the multi-national Telco like Bharti Airtel in its advertisement campaigns? To be creative, unique and spectacular—or at least be error-free? However, in its latest attempt to woo the local market of West Bengal, it delivered nothing. Its full-page Bengali advertisement on Anandabazar Patrika, one of the largest regional newspapers, had…

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How Startups Can Defeat Big Companies With Small Budget?

How Startups Can Defeat Big Companies With Small Budget?

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Flirtey is an Australia based startup that has beaten Amazon and Google in the drone home delivery segment. The company hopes to jump ahead in the race against the competitors in the top echelon by working with government regulators to get early approval to run tests. Close to home, in India, Unbxd is another cloud-based…

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Should Bloggers Have Their Own Mobile Apps?

Should Bloggers Have Their Own Mobile Apps?

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1400 blog posts are published every minute. So even if you push one blog post every day, it gets lost in the mix of 2.016 million posts. (Shocked? Surprised?) We’re living in a time when content is in surplus on web. And the most challenging part is human, today, have an attention span of 8…

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5 Never-Told Secrets of Best Digital Marketing Agencies

5 Never-Told Secrets of Best Digital Marketing Agencies

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There has never been a better time to start and run a marketing agency. With small and big businesses shaping to the digital world, marketing professionals are in high demand. However, that being said, one cannot state it as a matter-of-factly that things are any easier. For these agencies, there lies a host of challenges,…

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5 Popular Revenue Models of High-Earning Bloggers in India

5 Popular Revenue Models of High-Earning Bloggers in India

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Blogging has come a long way—even for India where conservative and conventional career choices have always been behind the wheels for young graduates. Thanks to some of the top bloggers themselves and the much-needed transparency to this path, the dreamers and to-bes, today, know exactly what needs to be done to make a full-time living…

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