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The Next Shift In Outsourcing

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Anyone born of Indian parents grows up with the adage of doing one’s own stuff by oneself and to avoid taking help, almost totally. But like all good kids, we ignore the advice and start outsourcing as early as possible. And the earliest which this writer can think of is the Delhi Sultanate nobles approaching…

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Augmented Reality & Selfie

Augmented Reality And The Selfie

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The Pout… The Duck face… The Kissifie… The Belfie… The Birthie… The Celebrie… The Hellfie… The Safarie… The Shellfie… The Spellfie… The Tourfie… The Wakefie… Getting too Goofie to understand? This was just the beginning, the Augmented is yet to start. While the un-Selfie-fied smartphone users may look at the pretty thing next to them…

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Why Brands Behave The Way They Do

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Are brands & brand-makers interchangeable? To start off (before this piece gets into the core question at hand) let’s have a premise for what is a Brand. Textbooks define brands depending on which part of the spectrum they address- as a 360° marketer however, the definition range changes as a Brand is supposed to deliver…

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That Network Click! (A Dummy Stammer Over Social)

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One day you suddenly find, all the likes that were yours were being followed by many on a daily basis. That day you would probably realize that the likes you clicked upon mere gaze held more priority than those you thoughtfully planned. The same day affects your profile. Let the social side be out of…

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Brands: Awards And Their Sinusoidal

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We have been winning every year. No doubts about that. We will win even more. That is a hope we live by. Real work? Now that is a contender that we all are nearly close to. What I mean to say is work that really takes people by surprise. When they see it before that night. The night that…

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