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What The Hell Are You Marketing?

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I saw a kid pushing an imaginary trolley down a leafy lane near my house. I stopped and smiled. The kid smiled back. I don’t know if he could speak or not, but that day he was relying on gestures. “Do you want one?” he mimed at me. Quickly trying to keep pace I nodded.…

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What Makes A Good Product?

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Enjoy the first one. It all starts at the product. It all ends at…

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User Engagement Or Customer Engagement: What Works Best For You?

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“Sometimes the best discoveries are the result of simple observations.” ― Dr. Seyed Reza Using the term user and customer interchangeably is the most common mistake any marketer can make. There are even times when we completely ignore the term user, and give all the attention to customer, as we think customer is the only…

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10 Things Donald Trump Did To Be President

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The world missed a beat when Donald John Trump was declared the President elect of the United States, set to take oath on the 20th of January 2017. The question everyone has is how did the next POTUS comfortably defeat a career politician, lawyer, former first lady, former senator and a former Secretary of State…

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Progressive Web Apps vs. Native Apps – What Should Start Ups Be Building?

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Are you reading this on your mobile device? 71% of marketers believe mobile marketing is core to their business. (Salesforce) 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce) All this points to the aggressive  shift  from “mobile-friendly” to “mobile first” that has been happening over 2 years. Mobile isn’t the future…

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