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How To Position Yourself

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Enjoy the second one. What is positioning? At its simplest definition, it is the way…

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Box Office Clashes – Much Ado About Nothing

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A few days back, Mr. Sanjiv Mehta, chairman of Unilver India dropped in at the residence another Mehta, the chairman of Proctor & Gamble, India. They hugged, and after an exchange of pleasantries, talking about old times, they discussed the forthcoming detergent launches of their respective companies. They decided that it would be unfair to…

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What The Hell Are You Marketing?

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I saw a kid pushing an imaginary trolley down a leafy lane near my house. I stopped and smiled. The kid smiled back. I don’t know if he could speak or not, but that day he was relying on gestures. “Do you want one?” he mimed at me. Quickly trying to keep pace I nodded.…

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What Makes A Good Product?

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Enjoy the first one. It all starts at the product. It all ends at…

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User Engagement Or Customer Engagement: What Works Best For You?

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“Sometimes the best discoveries are the result of simple observations.” ― Dr. Seyed Reza Using the term user and customer interchangeably is the most common mistake any marketer can make. There are even times when we completely ignore the term user, and give all the attention to customer, as we think customer is the only…

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