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Top Brands lining India and Indian-ness with Creative Advertisements

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There’s a rush among Indian brands to take up social activism through creative advertisements today. While some may call their efforts bogus, very few can actually deny that their move is paying off well with higher sales and better brand acceptance. At a time when brands are fighting for pennies in the competitive market with…

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Do You Need To Invest In Branding Your Startup- Yay Or Nay?

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You have heard it countless times that the competition level in the ecommerce sector is very high. The scene is crowded by so many players. However, have you ever thought why you have heard of only a handful of names in this industry? The difference between the top ecommerce companies and others behind lies in…

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Headhunting SEO Experts- 5 Critical Mistakes You Are Making

Headhunting SEO Experts- 5 Critical Mistakes You Are Making

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While as appealing is the idea of hiring contractual or one-time professional, the process itself isn’t that easy. No wonder so many businesses end up with experts who are just not the right fit in the larger picture. Are you looking to hire professional SEO expert? The scene is crowded with self-claimed SEO specialists. Picking…

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5 Golden Rules of Hiring the Best Web Design Agency in India

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“They don’t know what exactly they are looking for,” says a top website developer, citing reasons why so many clients make blunders when looking for the best web design agency India. The problem is indeed big. While hiring a good web designing company isn’t a rocket science, the task isn’t simpler either. Other than the…

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When emotions go beyond the Brand’s Core Values

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Vicks, a brand from the house of P&G, has almost an iconic status in India. Their famed tagline turned into jingle – “Vicks ki goli lo, khich khich dur karo” is even more towering. Started as a “goli” which can be popped to heal itching throats, the brand moved on to introduce other products like…

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