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Freelancer or SEO Agency: Who Startups Should Hire?

Freelancer or SEO Agency: Who Startups Should Hire?

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Of many challenges startup face, hiring is the most underrated one. Yes, while it might not seem like much of a deal, having a good and qualified team of professionals by your side is quite important to grow and sustain your new baby. Make the wrong hires and it could all go downhill from there.…

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Nokia is back & knocking at your heart

Nokia Is Back & Knocking At Your Heart

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  Post-GST launch, while the whole of advertisement industry has gone cold this Diwali, according to Zeebiz, there are few big brands who have managed to strike the right chords and turn this slender droop into opportunities. Nokia being the foremost one! The phone brand, which retreated back into obscurity in the mix of tightened…

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#shameAirtel

Growing sensitivity of audience puts onus on brands and their advertisements

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What do you expect from the multi-national Telco like Bharti Airtel in its advertisement campaigns? To be creative, unique and spectacular—or at least be error-free? However, in its latest attempt to woo the local market of West Bengal, it delivered nothing. Its full-page Bengali advertisement on Anandabazar Patrika, one of the largest regional newspapers, had…

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How Startups Can Defeat Big Companies With Small Budget?

How Startups Can Defeat Big Companies With Small Budget?

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Flirtey is an Australia based startup that has beaten Amazon and Google in the drone home delivery segment. The company hopes to jump ahead in the race against the competitors in the top echelon by working with government regulators to get early approval to run tests. Close to home, in India, Unbxd is another cloud-based…

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Should Bloggers Have Their Own Mobile Apps?

Should Bloggers Have Their Own Mobile Apps?

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1400 blog posts are published every minute. So even if you push one blog post every day, it gets lost in the mix of 2.016 million posts. (Shocked? Surprised?) We’re living in a time when content is in surplus on web. And the most challenging part is human, today, have an attention span of 8…

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