Case Studies

Chote bathroom ke bade upaye campaign for Orient Bell Tiles

Problem statement: No A lister brand ambassador, no jingoistic messaging, need for a campaign driven by a simple human insight

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Solution: It started with a simple brief about research that suggested that most people wish that their bathrooms were just a bit bigger. The messaging was simple, you don’t need to have big bathrooms, you need to have a better imagination; let Orientbell help you choose the right tiles to make the dream of a spacious bathroom possible.

Result delivered: Significant bump in brand recall Increase in awareness amongst consumers and channel partners Won Integrated Brand Campaign of the Year at INEX Awards

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Rise in Room Nights over weekends at Holiday Inn Express

Problem statement: Holiday Inn Express, the mid segment hotel with business travelers as core audience was experiencing low occupancy periods during long festive weekends, festivals, weddings etc.

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Solution: Devising locally generated sale campaigns mapped to specific parts of the calendar (Holi Long Weekend, Easter Weekend, Independence Day Weekend etc.), then running hyper-targeted ads to relevant audience sets using historical TG data and compset behavior.

Result delivered: 10 hotels across 7 cities, saw an increase of significant revenue from room sales vertical during the campaign period

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Farmers buying Tata Wiron wires on Facebook

Problem statement: Numerous farmers and other relevant retail customers who may not have access / knowledge of a nearby dealer / distributor but have need for Wiron retail products.

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Solution: State specific lead generation campaign in vernacular. Distributed in bursts for specific products

Result delivered:  Aggressive lead generated – A large % showed interest in buying – Significant % of leads completed purchase – Achieved single digit cost per lead.

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Pace IIT & Medical’s goal of 0 to 1000 students in 2 years

Problem statement: Famous brand in the west, Pace had no foothold in Kolkata, was battling strong local and national competitors

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Solution: Started with a clutter breaking launch campaign and then consistent & strategic 360 degree marketing efforts across Print, OOH, Radio, Digital and on-ground. A 3 pronged strategy worked :

1. Position Pace as a brand that understands local sentiments

2. Build trust through digital content from teachers and counsellors

3. Aggressive PR and CSR strategy that built empathy for the brand through a clutter breaking initiative “Tiyasar Khoj”

Result delivered: In 2 years, we now have 02 centers, and we started from 0 students, now we are 1000 students strong.

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Pace’s brief to connect emotionally to a new market

Problem Statement :  How can we build trust for a new brand in WB? So much trust that parents can handover the exam preparation to us?

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reating a live shoot video-led storytelling is always challenging when the budgets are <INR 10L & on top of that getting ample views and gathering enough online crowd for a decent number is an uphill task too.

Solution : Creating a live shoot video-led storytelling is always challenging when the budgets are <INR 10L & on top of that getting ample views and gathering enough online crowd for a decent number is an uphill task too. When we met Tiyasa at Pace and got to know her story, we immediately decided to go for a digitally led video content around. Tiyasa’s journey and her quest. An ancillary goal was also to host a hunt for the next set of Tiyasas in the state, in a crowdsourced manner. Get the story in a video manner in order to reach out to a wider audience. Build a microsite to drive the entire conversation and hunt for the next Tiyasa.

Result delivered : Video, microsite, digital media mechanisms, influencer outreach and PR, we made sure not to miss any bus in order to build up a successful campaign. We received 15400+ applications of children looking for scholarships basis their merit.

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Agra is more than a day trip says Holiday Inn

Problem statement: Holiday Inn is a family brand, but most families from in-bound cities around Agra come just for a day-trip, they don’t stay overnight

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Solution: A simple idea and fact, there’s much to Agra #BeyondTaj. Consistent exercise on social fronts from the brand channels, which is now being picked up by micro-influencers and creating a movement.

Result delivered: Increased interest in Agra as a weekend destination #BeyondTaj picked up by bloggers & influencers for content on Agra

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