Press & Mentions

Tata Wiron’s New Digital Film #JaaduKiPhirki reminds the Importance of Sustainable Tomorrow


On this World Environment Day, Tata Wiron released a digital film titled ‘Jaadu Ki Phirki’, which spreads the message of cleaner, healthier and sustainable tomorrow. This encourages its stakeholders to collectively pursue this mission.

The film is conceptualized and executed by Tata Wiron’s digital partner YellowBulbs and produced by the studio Fickle Formula. The film has a little girl’s voice, who narrates the sustainable development of her village. The girl is always dreaming about a world of sustainable development. It conveys that sustainability is not just wishful thinking but reality. For making her dream come true, Tata Wiron products contributed to building structures that enable the creation and sustenance of renewable sources of energy in India.

In today’s unprecedented situation, when we are fighting the battle against the pandemic with the hope of a better future, Tata Wiron reminding us through their #JaaduKiPhirki campaign about how human aspirations and nature can co-exist in harmony. This film makes us realize the important obligations that we have towards the ecosystem and environment.

Anurag Pandey, Chief of Marketing and Sales, Global Wires India, Tata Steel said, “At Tata Wiron, sustainability is part of our core values and all our endeavors are aligned to this ethos. We have been contributing to the enablement of clean sources of energy with our product applications ranging from windmills to nuclear power plants for some time now. With this film, we are trying to reinforce the belief that a sustainable tomorrow is possible. Stories like these will surely further this vision of tomorrow and inspire more people to join the cause.”

Commenting on the film, Vivek Modi, Co-Founder, and CEO of YellowBulbs said, “This one’s a passion project, it’s a film that made itself. I strongly believe that we must move from conversation to action when it comes to the environment, and Tata Wiron has always been leading innovations for achieving a better quality of lives for its customers. As partners, we strongly believe in the brand’s vision, its product offerings and the immense possibilities that await all of us when we realise the potential of it.”



Published : 9 June, 2020

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