Yellow Bulbs was born out of the co-founders’ cumulative experiences during their corporate jobs. Vivek Modi, an ex- marketing manager for a large telecom company, during his service strongly felt that despite the advancements in the search engines and phone services available many times one ended up making the wrong marketing partner choices. Even with the world’s best agency by his side, there were times he required fresh ideas, faster turnaround and smarter costs. With time, he switched jobs but this thought still lingered in his mind.

Cut to 2014, Vivek’s wife – Nehal Karia Modi, a chartered accountant was looking to start a new business and Vivek encouraged her to attempt to fill in the gap and suggested to do a pilot. As time progressed, he promised to join her full time if she managed to get at least ten paying clients in the first year. Excited Nehal in a little more than a year showed impressive results and Vivek quit his job as the Regional Director for Radio Mirchi & joined Yellow Bulbs.com in November 2015 as the Co-Founder & CEO. Thus, began the journey of a tech enabled platform for marketing.

Nehal asserts,”It just seemed the right thing to do. Taking huge risks of starting some thing fresh, quitting two very highly successful corporate careers, our passion and the industry experience helped us take the right decisions.”YellowBulbs is designed for marketers to find perfect execution partners through it’s algorithms and is the place where specialists converge and showcase their talent to marketers

Yellow Bulbs’ journey over the years has been defined by small successes and big setbacks. But in June 2016, the company decided to go beyond their bootstrapped limits and launched the fully ready product. Yellow Bulbs has recently touched their first milestone of sales of INR 2 Cr on the platform and they have fine-tuned the model further. At present the company is focused on reaching INR 5 Cr worth of service offerings focussed on fewer industries but across SMEs and Corporates.

One-Stop Shop for Marketing Solutions
Known to get services executed with proficiency irrespective of the size or nature of the marketing need, Yellow Bulbs assists SMEs looking to do active brand building, or a startup looking to create an impact through measurable marketing and brand building efforts. Their platform is designed for marketers to find perfect

execution partners and is the place where specialists converge and showcase their talent to marketers.

Today, they have more than 700 clients from across Cat A & B cities/towns of India. Few of them include large brands like MakeMyTrip, Infoedge, Royal Stag Barrel Select, Pace IIT & Medical, Dominos among others. Also, they have International clients such as Sobisk USA, Emperor Fine Jewels – Kuala Lumpur & others.

Technology Enabled Platform – Enhancing Businesses
Based in Noida, with a PAN India presence, recently the company has received recognition as a Startup by the Department of Industrial Policy and Promotion, GOI in the scale-up category. YellowBulbs’ model empowers it to have a very large team that consists of 3000+ agencies that have an average team size of 7, that is, more than 21,000 people ready to deliver the service on the go. In addition to this, the company has some very experienced & dynamic mentors like Sridhar Rao, Madhusudhan Narayan, & more ensuring to walk the path with passion. Concluding on a positive note, Vivek says “India has the sharpest business acumen & hardworking talent. With a consistent focus on brand building and customer experience, we are well capable of leveraging better design & technology to create global brands soon.

YellowBulbs is committed to be a part of this exciting journey. We have some aggressive plans to scale up through enhancing the role of tech to match pre sell solutions & integrate into the work flow.”