The Noida-based marketing solutions company will be responsible for marketing and communication exercises across digital assets of HIEx hotels

British multi-national hospitality giant InterContinental Hotels Group (IHG) has got into a collaboration with YellowBulbs, the Noida-based marketing solutions company, for taking the responsibility of digital assets of all the HIEx hotels that are part of the portfolio and are functional across the country.

To tap into their core TG and to amplify their international brand promise (#MoreThanReady), IHG was looking for marketing partners who would take the responsibility of digital assets.

YellowBulbs won the multi-agency digital pitch for the 10 functional Holiday Inn Express portfolios, and is now solely responsible for all marketing and communication exercises across digital assets of these hotels.

Manmeet Bhatia, Director of Marketing, Holiday Inn Express is looking forward to build brand awareness across the country. “We want to ensure seamless brand presence during the key moments through a guest’s journey, and I guess that’s only possible when there’s a consistent, effective and informed digital presence. YellowBulbs understands our vision and we are excited to do great things from here onward,” Bhatia said.

Vivek Modi, CEO and Co-Founder, YellowBulbs is excited to have Holiday Inn Express on board. He wants to ensure that YellowBulbs is instrumental in scripting the same success story that Holiday Inn Express has had internationally in India. He said, “YellowBulbs is #MoreThanReady to partner with Holiday Inn Express and will ensure that all brand objectives translate into results through these digital exercises.”

Published : Feb 17, 2021

Actual link: https://www.exchange4media.com/marketing-news/intertwined-brand-solutions-bags-integrated-marketing-mandate-for-teamonk-global-111001.html