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Incab entertainment platform
Product Code:259

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harsh vardhan mahipal
Agency, Mumbai

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About this Brand Box

We are joining hands with key aggregators (Ola, Uber etc) and radio taxis (Meru, Carzonrent etc) to change the way people look at Indian Transport sector. We have implemented a robust and multi-featured app in the 10.1” tablets which are fitted in the backside of the headrest of the front seat. Our software platform will is facilitating a new platform to the Indian Media industry, where companies can place there TV and digital content & campaigns to a unique set of people. We also provide 100% customer engagement unlike the existing conventional ways of branding. This offers a captive environment to showcase the best & fresh offline and online content to passenger every day. Passengers will get options like short films, news, videos, Geo-based information and offers, nearby events, city content and much more. We have tied up with major MCNs to play the best content which will keep passengers engaged and entertained. Passengers will also get options to entertain themselves with whole world of digital video (short films, stand-up comedies, music, spoof, sitcoms, videos on current & trending affairs) trending & breaking news find out the event happening around check flight details, book and do web-check-in. look at the city specific content explore offers, dine-outs, hangouts, etc read from a variety of online magazine locate their destination and catch the best route on maps participate on surveys win gifts and offers by playing engaging games

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Term Sheet

A) Deliverables

  • ADVERTISING PROPOSAL FOR YELLOW BULBS MARKETPLACE:
  • CITY : Mumbai
  • OPTION : Video/Banner Ads
  • CAMPAIGN DURATION : 15 days
  • NUMBER OF CABS : 150+ (adding more every day)
  • DURATION OF SPOTS : 10 seconds
  • NUMBER OF SPOTS : 15 / cab / day
  • TOTAL CAMPAIGN SPOTS : 16,000 / week
  • TOTAL CAMPAIGN REACH : 60,000 +
  • TOTAL CAMPAIGN COST(INR) : 1,25,000/-

B) Timelines

  • 30

C) Payment terms

  • Payment term is 100% advance to nodal a/c