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Take out your phone and swipe around the menu. You will likely find a dozen of visuals who you recognize even when their names are missing. How? Because you’ve been constantly engaged with that logo – and then the platform – via intensive promotion! These companies have pushed their products to you by not entirely…

Many companies still debate over the relevance of branding agency; the startups, in particular. What is the use of it? Is paying a bunch of people to do something that doesn’t even look important a good idea? Evidently, this confusion emerges from lack of understanding on what really is branding and how it shapes a…

We’re living in a time when being good isn’t sufficient. With the competition level in nearly every professional field soaring high, to be at the top, you have got to bring much more on the table than just ‘being good’. This is even more important for content writers in India, whose numbers are climbing to…

While few years back spray-and-pray marketing strategies did well to deliver companies on their needs in the digital sphere, things have taken a complete 360 degree turn today. Even the black hat SEO practices have went into obscurity and content marketing has finally inched to a spot where it always belonged—at the very top. Be…

One of the two ways to increase your profits is to actually boost your returns or simply cut back on your cost. Many of the startups go for the later one. While cutting back on cost seems like a nice move, many people mistakenly take it to an extreme level—treating investment as an expense and…