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Did you know that 400 hours of videos are uploaded every minute on YouTube? Not all of them are that of cats, babies and pranks. Most are legit, with well thought mechanism working behind the visuals to drive desired customers’ action and achieve definite goals. Here are few more video marketing stats that affirm –…

There are some content on web that instantly grab our attention and woo on every read or watch. And more often than not, these content are that of top brands and smart businesses that focus on building reputation and rapport with their targeted, smart and non-sales-y campaigns. Rest in Peace the Era of Online Salesmanship…

Finding best digital marketing agencies is quite challenging for the clients. Less many know though, the struggle is just as much for the agencies— landing clients, dealing with them and delivering on their exact needs, it’s a long, bumpy process. Among a host of things you should consider when working with hired marketing professionals is…

At a time when activism and tokenism are going hand in hand with advertisements, there are only a handful of brands that have managed to win the scene with their original and innovative narratives. Datsun is one of them. In their new campaign #VoteForChange, the car company uses election theme to slay its competitors and…

There’s a rush among Indian brands to take up social activism through creative advertisements today. While some may call their efforts bogus, very few can actually deny that their move is paying off well with higher sales and better brand acceptance. At a time when brands are fighting for pennies in the competitive market with…