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Start Up Series #3: Knowing Your Market

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Here’s the third one. What is a Market for the Start Up? It isn’t…

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How Web Push Notifications Fit In Your Push Marketing Plan

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What is Push Marketing? A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. “Taking the product to the customer.” Top 4 Push Marketing Channels Web Push Notification Email SMS App Push Notification Read this article to…

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How To Position Yourself

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Enjoy the second one. What is positioning? At its simplest definition, it is the way…

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Box Office Clashes – Much Ado About Nothing

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A few days back, Mr. Sanjiv Mehta, chairman of Unilver India dropped in at the residence another Mehta, the chairman of Proctor & Gamble, India. They hugged, and after an exchange of pleasantries, talking about old times, they discussed the forthcoming detergent launches of their respective companies. They decided that it would be unfair to…

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What The Hell Are You Marketing?

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I saw a kid pushing an imaginary trolley down a leafy lane near my house. I stopped and smiled. The kid smiled back. I don’t know if he could speak or not, but that day he was relying on gestures. “Do you want one?” he mimed at me. Quickly trying to keep pace I nodded.…

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