Blog

cover-image-website

User Engagement Or Customer Engagement: What Works Best For You?

| | 0 Comments

“Sometimes the best discoveries are the result of simple observations.” ― Dr. Seyed Reza Using the term user and customer interchangeably is the most common mistake any marketer can make. There are even times when we completely ignore the term user, and give all the attention to customer, as we think customer is the only…

Read More
donald-trump-wins-nevada-caucu-cover

10 Things Donald Trump Did To Be President

| | 0 Comments

The world missed a beat when Donald John Trump was declared the President elect of the United States, set to take oath on the 20th of January 2017. The question everyone has is how did the next POTUS comfortably defeat a career politician, lawyer, former first lady, former senator and a former Secretary of State…

Read More
progressive-web-apps-cover

Progressive Web Apps vs. Native Apps – What Should Start Ups Be Building?

| | 0 Comments

Are you reading this on your mobile device? 71% of marketers believe mobile marketing is core to their business. (Salesforce) 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce) All this points to the aggressive  shift  from “mobile-friendly” to “mobile first” that has been happening over 2 years. Mobile isn’t the future…

Read More
the-red-deal-cover

The Red Deal

| | 0 Comments

Red has always been the colour of choice across cultures to ensure visibility for whatever reasons. Be it religious symbolism, war insignia, clan totems, individual identities, coat of arms and the rest. As far as the optical sciences go, red is the least distorting colour in the spectrum and hence the colour of choice used…

Read More
outsourcing-future-featured-image

The Next Shift In Outsourcing

| | 0 Comments

Anyone born of Indian parents grows up with the adage of doing one’s own stuff by oneself and to avoid taking help, almost totally. But like all good kids, we ignore the advice and start outsourcing as early as possible. And the earliest which this writer can think of is the Delhi Sultanate nobles approaching…

Read More

Enjoy this blog? Please spread the word :)