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Not all digital marketing agencies who claim to be the “best” are best. In fact, often too generous on themselves, most of them don’t even qualify to be good. But the worrying part isn’t their lies; it’s the people who fall for such false claims and hire professionals who have written everything on them but…

The new ad of Suzuki Gixxer bikes is one-of-a-kind on many fronts. It has broken that conformist glass ceiling which mutely underlines that one should never challenge the customers—let alone belittle them. However, recently, this automobile company has done both in its new campaign, and done that oh-so-stylishly with #NotForEveryone hashtags. The Suzuki Gixxer advertisement…

Amit Agrawal is an IITian with Computer Science. He used to work in Goldman Sachs until 2004 when he quit his job to take a path that was unique and unconventional. He started a technology blog named Labnol or Digital Inspiration. Fast forward, after more than a decade now, he is one of India’s topmost…

Read any tips you can, you would be advised to hire the “experienced” digital marketing agencies. Not that it’s a wrong suggestion. But the narrative takes a narrow turn when these commentators go out of their ways suggesting that one should stay away from the “new names” in the industry. They lack the experience… they…

Content marketing costs 62 percent less than outbound marketing but generates more than three times as many leads. No wonder, 88 percent of B2B marketers have incorporated contents in their overall marketing strategies. When all these figures are put together, it isn’t hard to guess that content writers in India and across the world are…