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When emotions go beyond the Brand’s Core Values

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  Vicks, a brand from the house of P&G, has almost an iconic status in India. Their famed tagline turned into jingle – “Vicks ki goli lo, khich khich dur karo” is even more towering. Started as a “goli” which can be popped to heal itching throats, the brand moved on to introduce other products…

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Daddies who wear ties and clean poo

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This happened a few months ago that I was at home talking to a Delhi government official for a radio interview when my kid came shouting ‘Mama I have done potty’. He was happy and ecstatic and wanted me to reciprocate his joy. I had a minute of confusion before I abruptly finished the conversation…

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Start Up Series #6: The Start Up Infrastructure

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Enjoy this one. With the funding taken as well, it’s time to get cracking.…

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Ad Review: Center Fresh – “Chali Hawa”

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A marked departure from the humour tales which Center Fresh has been known for, this piece may just be the tactical blunder which every brand needs in its career. A sweet girl approaches the door and it’s opened by a guy who, though simple, manages to impress her with the fresh breath from Center Fresh.…

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Start Up Series #7: Knowing Who To Hire

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Continuing our efforts to help Start Up and SME owners in their brand-building projects, we have curated a few articles that we think will be useful for them. These articles are going to be published as a series on our platform. Here’s another one. When you start off on your own, you start with only a…

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