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Public relations, an indispensable tool for organizations, is a method through which information is communicated by organizations to the public and media. With the development of the virtual world, the importance of online PR has increased, even though it is very similar to traditional PR. The similarity lies in the concept of spreading information, but the…

The tech savvy generation of today knows no bounds. Right from checking reviews they like to sharing their instant thought. It is all up there. Companies that are multinational are also addressing multi lingual capabilities on various platforms. The format has gone for a toss. No longer is the regime of a one minuter applied,…

Entrepreneurs have two ways at their disposal to convert their innovations into viable businesses – either aiming to land angel investors and venture capitalists, or bootstrapping their way to enter the market. I personally feel that if your idea is not potentially market disrupting or unique, bootstrapping your start up is the best way to…

Courtesy Google and the digital marketing rage, integrated content marketing is receiving utmost attention, of all marketing departments. Integrated content marketing (ICM) is the Web 2.0 version of Internet marketing which is a combination of SEO, SEM, social media optimization, social media marketing etc. Organizations are consistently increasing their marketing budgets on ICM and are developing strategies to deploy the…

It’s Saturday evening in Delhi’s Akshara Theatre. The play is about to start, when a squeaky, adolescent voice comes from the back row: “Hey look here, I am creating the story of this play on Snapchat.” Non-millennials in the audience, like me, wondered what, just what the girl meant? Talking about ‘creating’ the story of…